You may think you don’t need any advice on your
marketing campaign, and that is fine, we’re perfectly happy to make
you a great brochure that your customers will never see - but we’d
much rather help you grow your business so you get more customers in the
future - and return to us the next time you need marketing materials.
Many companies know what they want to market - but not
who to market to, or even how to get that message to the audience they
know they want to sell to. LongImage can consult with you and show you
the scope of an effective marketing campaign. We will show you who you
want to reach, how to reach them, reasonable time frames, response rates
and most importantly - how much it should cost.
These consultations are free to all clients with any pending
work.
Corporate Level Marketing
Marketing at the corporate levels asks this question as
'What business should we be in and what opportunities should we pursue?'
This is marketing before we even have a business,idea or product. This
is what is known as entreprenuership. This level of marketing strategy
is where the Ted Turners, Bill Gates' and Michael Dells of the world make
market changing decisions. This level is also where corporate management
of existing companies decide to branch off into new uncharted territories
and opportunities.
Business Level Marketing
Marketing at the business level asks this question as
'How are we going to compete against the competition?' When Jack Trout
says that marketing is 'the war between competitors' and 'the conflict
between companies' what he is really doing is defining marketing at the
business level. Business level marketing deals with high level strategic
marketing concerns. This level deals with long term sustainable advantages
and business models.
Functional Level Marketing
Marketing at the functional level (also known as the operating
level)ask this question as 'How do we create and keep customers?' This
level deals with marketing tactics and the '4ps' of the marketing mix.
This level of marketing defines and develops products, prices them, promotes
them and then distributes them in a way that helps a company create and
sustain demand for their products.