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  Consulting

LongImage is your starting point for success. Whether you are an actor looking for new headshots, a wedding planner needing invitations and a photographer, a fortune 500 company needing a new logo, a small business needing flyers, or a private individual looking to purchase a piece of fine art for your new home - we can do that!

LongImage specializes in graphic design for direct mail campaigns and this is easily 75% of our business, but we are always expanding - and we have a vast network of trusted business partners that can customize any project to our customers’ whim.

 

You may think you don’t need any advice on your marketing campaign, and that is fine, we’re perfectly happy to make you a great brochure that your customers will never see - but we’d much rather help you grow your business so you get more customers in the future - and return to us the next time you need marketing materials.

Many companies know what they want to market - but not who to market to, or even how to get that message to the audience they know they want to sell to. LongImage can consult with you and show you the scope of an effective marketing campaign. We will show you who you want to reach, how to reach them, reasonable time frames, response rates and most importantly - how much it should cost.

These consultations are free to all clients with any pending work.


Corporate Level Marketing

Marketing at the corporate levels asks this question as 'What business should we be in and what opportunities should we pursue?' This is marketing before we even have a business,idea or product. This is what is known as entreprenuership. This level of marketing strategy is where the Ted Turners, Bill Gates' and Michael Dells of the world make market changing decisions. This level is also where corporate management of existing companies decide to branch off into new uncharted territories and opportunities.

Business Level Marketing

Marketing at the business level asks this question as 'How are we going to compete against the competition?' When Jack Trout says that marketing is 'the war between competitors' and 'the conflict between companies' what he is really doing is defining marketing at the business level. Business level marketing deals with high level strategic marketing concerns. This level deals with long term sustainable advantages and business models.

Functional Level Marketing

Marketing at the functional level (also known as the operating level)ask this question as 'How do we create and keep customers?' This level deals with marketing tactics and the '4ps' of the marketing mix. This level of marketing defines and develops products, prices them, promotes them and then distributes them in a way that helps a company create and sustain demand for their products.